Designer Toys, Art & Pop Culture
Promo Image for April Exhibit: Attaboy

April Exhibit: Attaboy

Join us as we welcome one of our earliest exhibitors, Attaboy, back for a solo exhibit of all new paintings and sculptures!


New Growths
Paintings & Sculptures by Attaboy
April 16-May 15, 2022
10am-6pm Daily


About the Artist

With a commitment to creating and curating surprising forms of visual art, Daniel “Attaboy” Seifert has forged a varied career, often fusing subversion with disconcerting whimsy.

Atta’s recent installation “The Cradle of Life”, for example, is an interactive art installation depicting a decomposing but vibrant-with-life throne which sits two rulers. Participants sit and rock side to side, creating a pleasant rocking motion akin to a newborn in a crib.

Other works include sculptural paintings on levels of layered wood, which investigate themes of death, decomposition and rebirth. Since 2016, art therapy has become an integral part of his daily process, due to a battle with depression and a neurological condition called Cervical Dystonia, with new works always evolving evolving into paintings, sculptures, and life-affirming installations and events like Game of Shrooms, a world -wide art N Seek holiday of sorts. The unconventional scavenger hunt led 1000’s of artists and hunters across the world to create and hide original art work for collectors (and the unassuming) to find. Artists and gatherers from Hong Kong, Berlin, Japan, the UK, India, Russia, Switzerland, the US, and many more participated in the world-wide event, creating a world-wide non-religious, no cost, political-free interactive “art show” of making and sharing. The event spread viral on Instagram (See the hashtag #gameofshrooms for some of the results) and is set to be repeated on June 11th, 2022.

He also began his Rocks Painted Like Rocks series, which have been added to many influential collections. These rocks, covered in acrylic paint, appear almost as assets in a video game or a Warner Bros. cartoon and have been known to sell for hundreds of dollars, which impresses some, and angers others.

His recent series of “Near Collisions” may be a way of dealing with the traumatizing car crash that his family experienced this past year, in a video game like scenario, but it is too soon to be certain.

Attaboy’s work has been seen in children’s and novelty books which he has authored, magazines, galleries, museums, on television and many designer toy stores. His influences include Alexander Calder, Yayoi Kusama, Maurice Nobel, Eyvinde Earle, and the futurist Syd Mead.

In 2005, Atta co-founded Hi-Fructose The New Contemporary Art magazine with his wife, the artist Annie Owens., which was recently honored with a coast to cost museum retrospective at theVirginia MOCA, The Akron art Museum, and the Crocker Art Museum in Sacramento. The magazine has spawned a successful book series, a book on New Contemporary Fashion, and has over 2 million followers on social media.

Daniel “Attaboy” Seifert  began his career as a toy designer at Milton Bradley and has a degree in toy design from the Fashion Institute of Technology and he has his name on a bunch of patents and such. His work has been exhibited at The San Jose Institute of Contemporary Art, The LA Art Show, Corey Helford Gallery, The MOAH Museum, The Compound Gallery and many more.


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