As Hello Kitty Says "you can never have too many friends!" and this time she's leaving for adventure with her cuddly new Uglydoll pals. Sanrio joins forces with Uglydoll to bring you a new universe, where ugly means unique and celebrating who you are inside is the new beautiful! Hello Kitty met OX, the clever entrepreneur. OX gets down to business, but with you along for the ride, the real profit is the good times.