**Open display in store**
#Zero was born as an error during the design of another kids game made of wood.
To test the people reaction and to joke, a #Zero picture was sent to various retailers. They responded with great curiosity and interest, not finding it in any catalogue.
Because NVDRS is a design studio, they imagine #Zero not as a simple toy, but like a real customizable project. In fact, #Zero Project consists of three separable pieces: Face, Body, Base. The simple shape encourages and invites customizations.
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